PRODUCT: Nike’s new shoes from their Flight Series.
TIME PERIOD: 1990
PURPOSE: Get more people to purchase Nike's new basketball shoes.
TARGET AUDIENCE:
-The target audience was basketball players who preferred basketball shoes that are light on their feet and comfortable at the same time. We can figure this out by looking at the motto, “Zero Gravity,” and Nike also mentioned their “Flight series,” by this, they were hinting that these shoes, instead of pulling players down, due to gravity, they can actually help players who wear these to jump higher while playing, because of its lightness.
-Short term: More people will be interest in basketball, since basketball shoes are getting better in quality and appearance, and who does not love a nice pair of shoe.
-The message of this ad does not create an unrealistic expectation for its audience, because it is not hard to get better in basketball, you just need a good pair of shoe, and a ton of practices. The ad did not suggest their audience to pay for expensive basketball class, or learn how to play basketball in another country, so we cannot say that no one will be able to do what this ad suggest.
-The message in this advertisement does not counter or undermine any social change. Instead, this ad might have strengthen the community, they are promoting basketball, which will get more kids to be interest, then they will play with each other at parks and make new friends. This can help the kids to make more friends and bettered their communication with other people, and who know they might find their life long best friend this way.
-This ad is socially responsible because they are introducing basketball to many kids, which who know could be a super star one day, and will go and represent America at international competition.
TIME PERIOD: 1990
PURPOSE: Get more people to purchase Nike's new basketball shoes.
PURPOSE: Get more people to purchase Nike's new basketball shoes.
TARGET AUDIENCE:
-The target audience was basketball players who preferred basketball shoes that are light on their feet and comfortable at the same time. We can figure this out by looking at the motto, “Zero Gravity,” and Nike also mentioned their “Flight series,” by this, they were hinting that these shoes, instead of pulling players down, due to gravity, they can actually help players who wear these to jump higher while playing, because of its lightness.
-GENDER: “There are more male basketball players than female.” This assumption is realistic because while there’s the NBA for male basketball teams to participate, there is not something as similar for the women on the same scale. In addition, there are a lot of women college basketball teams, but we do not see much women basketball teams that compete to represent a region like the Houston Rocket or Miami Heat.
-RACE: This advertisement did not provide enough information in order for us to make an assumption about race.
-CLASS: This advertisement did not provide enough information in order for us to make an assumption about class
TYPE OF CLAIM:
-Transfer: Nike created this product in order to help basketball players to be lighter on their feet so that they can make more hoops. Due to its purpose, this product has a very positive goal of helping basketball players to be better at what they are doing.
PERSUASIVE APPEALS:
-Pathos: Based on the product's motto, buyers will assume that this pair of shoe will help them win in many basketball games, or even match with their favorite players. Due to those reasons, buyers will get very excited, and happy, while looking at the ad, which will result in them getting themselves a pair, and will also recommend their friends and family too.
-Logos: Nike mentioned that this product is “Zero Gravity,” but they did not provide their customers with any evidence or research to prove that this product is just like how it was advertised. If Nike included some scientific facts, and some percentage about the materials of this pair of shoes, then more customers will be interested, because they can see that, what was on the ad is actually true, and was being proven.
-Ethos: Nike quoted that this shoes is part of their Flight series, but they did not used any characters, or famous person like basketball players to promote that. They could have brought in a famous basketball player at time, and have him be the spoke person for this product, by doing this Nike will attracted a lot of his fans' interest, and will be able to increase their sell rate.
POSSIBLE CONSEQUENCES:
-Long term: America’s basketball teams will get better nationwide and internationally, because more U.S.A. based athletic shoes company were making better, and more advanced shoes, this will benefited these athlete and will help boost their performance at any kind of competitions or meets. -Short term: More people will be interest in basketball, since basketball shoes are getting better in quality and appearance, and who does not love a nice pair of shoe.
-The message of this ad does not create an unrealistic expectation for its audience, because it is not hard to get better in basketball, you just need a good pair of shoe, and a ton of practices. The ad did not suggest their audience to pay for expensive basketball class, or learn how to play basketball in another country, so we cannot say that no one will be able to do what this ad suggest.
-The message in this advertisement does not counter or undermine any social change. Instead, this ad might have strengthen the community, they are promoting basketball, which will get more kids to be interest, then they will play with each other at parks and make new friends. This can help the kids to make more friends and bettered their communication with other people, and who know they might find their life long best friend this way.
-This ad is socially responsible because they are introducing basketball to many kids, which who know could be a super star one day, and will go and represent America at international competition.
No comments:
Post a Comment