NIKE COMMERCIAL IN 2012

PRODUCT: Nike

TIME PERIOD: 2012

PURPOSE: Encourage people to find their own definition of “Greatness”

TARGET AUDIENCE:

            -The target audience is everyone who have lost their definition of being unique and being themselves.

            -GENDER: “Men are more likely to be overweight.” This assumption is true based on real research, because when looking at the situation as a whole, women tend to worry about their body more than men, and men typically don’t even realize that they are overweight until someone point it out to them. The guys are always proud of their body, but women is in the opposite, always think that they are too fat. This assumption does not challenge or support any stereotype because there is no ta stereotype that is gender related about overweight people.

            -RACE: “White people get fat easier because they are lazy.” This assumption is not realistic because we do not just see overweight Caucasian, there are also overweight African American, Asian, and Hispanic too. This assumption does target some stereotypes, like how people always call fat people lazy, especially White people because society seen them as the have it all, they did not have to migrate to America and have to started again from scratch like other races.

            -CLASS: There was not enough information provided for us to give an assumption about class in this commercial.

TYPE OF CLAIM:
-Transfer: This commercial have a positive message of encouraging people to find their own definition of greatness, because everyone is unique in a way and we are all different.
-Bandwagon: The kid in the commercial is finding his own definition of greatness so you should too. Other people’s definition of greatness is to be skinny and fit, but his was to push his hardest and keep on going.

PERSUASIVE APPEALS:

-Pathos: The audience is seeing the kid trying his best, and keep pushing through his run, we understand how he feels, it’s terrible, but he still kept on going. This help the audience to related with the kid, and feel sympathy for him.
-Logos: There was no facts from experts saying how many percent of teen are being peer pressure and copying others’ lifestyle out there. If this fact was included, people will understand how serious of a problem this is to have teens not being themselves, but following others because they scared of being bullied or being called “out of date.”
-Ethos: The kid in this commercial was Nathan, Nike was using Nathan as an example of how an individual should go and find their own greatness.

POSSIBLE CONSEQUENCES:

-Long-term: “More teen will understand how important it is to be their own self” through this Nike campaign.
-Short-term: “Individual will be more happy when they realize how much easier it is to just be themselves” not following other people lifestyle.
-The message from this video is not unrealistic, because everyone’s goal in life is different, so they should be able to identify what direction they will be going in. By doing this they had already half way from finding their greatness, from then on all they need to know is how they influence other around them and their own lifestyle to be able to find their own greatness.
-The message from Nike does not undermine or encounter any social change, because they were trying to get people to be themselves, which will only bring positivity to our community instead of damaging it.  

-This commercial is socially responsible because Nike is not trying to make a profit here, they were just trying to encourage people to take their own individual path, which will lead them to success.