PRODUCT: Nike
TIME PERIOD: 2000
TIME PERIOD: 2000
PURPOSE: Encourage their customers to push harder and go over their limit in order to achieve their individual's goals.
TARGET AUDIENCE:
- Everyone could be the target audience, because the ad's motto is "Legend Run Forever," so they could be specifically target athletes, but at the same time, this quote could also work with any individuals who are working on their journey to their goals. "Legend Run Forever" indicate that, your current situation might be hard right now, but do not give up on whatever you are working on, because once you get to the top, your story will stay alive forever, and your hard work will be worth it.
-GENDER: “More
women will achieve their goal then men.” This assumption is not realistic because
anyone who are motivated enough will be able to get to their goals eventually. The assumption does not reinforce or challenge any stereotype because
there is no stereotype about which gender will get to their goals faster.
-RACE:
“Caucasian and European people tend to participate in more national and international level competition.” This
assumption is realistic because while there are Asian, Hispanic and African
American participate in competition like the Olympic, there are still more Caucasian or European people participate. The reason for this is because most European nations and America are already developed while some other Asian countries are still developing, and unfortunately they do not have the funding to send their athletes to these costly events. This assumption does reinforce the typical
stereotype about how Caucasian people are always more involve in these kind of events, because they are more patriot and are more open minded, comparing to Asian or Hispanic parents who will not like their kids to participate in any extracurricular activities due to money reasons, and just because they did not want to.
-CLASS: This ad did not provide enough information for us to make an assumption about class.
TYPE OF CLAIM:
-CLASS: This ad did not provide enough information for us to make an assumption about class.
TYPE OF CLAIM:
-Transfer: This ad create a positive vibe of encouraging all their audience, especially athletes to stay motivated, so that they can finish their journey, and to be able to do that, athletes could always buy Nike products in order to get some assistant, so they can get to the top faster.
-Patriotism: We can see from the ad that the Olympian was holding a British flag to show others that was the country she was representing. This action showed her love to her country, and also tell viewers that's she is very proud of her country. If any of Nike's British customers saw this ad, they will probably support Nike even more, because Nike was prepping their country.
-Bandwagon: The quote “Legend Run Forever” is trying to say that, the journey will be hard, but once you get to the top, your story about what you have to went through to get there will stay alive forever, so do not give up on your dream, keep it alive, and make it happen. This quote was also made to be a pun, because the woman on the ad is an Olympic runner. By having this quote, and the athlete in the ad, Nike is telling people that, "Hey she can do it, so you can do it too, and if you are struggle, buy some of our products, it will help big time." This was very smart, because they were advertising through inspiration, and motivation.
PERSUASIVE APPEALS:
-Pathos: By showing the British flag on the ad, Nike will really hit the heart of many British. They will end up being happy, emotional, and proud at the same time, because they are so proud of their dear flag. Also, the athlete looked so happy in the picture, she showing people that, this will be how happy you are going to be when you finish your journey like me too.
-Logos: There was not any factors that belong to logos on the ad, because Nike did not give us the information of who is this athlete, how many medals did she get, and what year did that event take place. Even with just those small facts, audience will still feel more interested in Nike products.
-Ethos: Nike has Paula Radcliffe as their representative, she was wearing Nike products in the picture too, so customers will be able to see that, Nike help Paula, then its product should also help them in achieving their goals too.
POSSIBLE CONSEQUENCES:
-Patriotism: We can see from the ad that the Olympian was holding a British flag to show others that was the country she was representing. This action showed her love to her country, and also tell viewers that's she is very proud of her country. If any of Nike's British customers saw this ad, they will probably support Nike even more, because Nike was prepping their country.
-Bandwagon: The quote “Legend Run Forever” is trying to say that, the journey will be hard, but once you get to the top, your story about what you have to went through to get there will stay alive forever, so do not give up on your dream, keep it alive, and make it happen. This quote was also made to be a pun, because the woman on the ad is an Olympic runner. By having this quote, and the athlete in the ad, Nike is telling people that, "Hey she can do it, so you can do it too, and if you are struggle, buy some of our products, it will help big time." This was very smart, because they were advertising through inspiration, and motivation.
PERSUASIVE APPEALS:
-Pathos: By showing the British flag on the ad, Nike will really hit the heart of many British. They will end up being happy, emotional, and proud at the same time, because they are so proud of their dear flag. Also, the athlete looked so happy in the picture, she showing people that, this will be how happy you are going to be when you finish your journey like me too.
-Logos: There was not any factors that belong to logos on the ad, because Nike did not give us the information of who is this athlete, how many medals did she get, and what year did that event take place. Even with just those small facts, audience will still feel more interested in Nike products.
-Ethos: Nike has Paula Radcliffe as their representative, she was wearing Nike products in the picture too, so customers will be able to see that, Nike help Paula, then its product should also help them in achieving their goals too.
POSSIBLE CONSEQUENCES:
-Long-term: "Athletes who are currently holding an Olympic dream will get there eventually. "With the help of Nike's product, athletes are getting better, and are making very big progress, so it will not be a surprise when all the athletes get to where they wanted to be.
-Short-term: "More people will purchase Nike's products due to its inspiration aspect." Nike created very motivated, and inspirational motto for their products, so it is no surprise that their sell rate will go up with this new way of advertising. Many of the quote that Nike created contained deep meaning, and can really help push a certain person to go through a harsh day, which is much needed for people who are on any kind of fitness or education journey.
-This ad does not create an unrealistic expectation for its audience, because they are only telling us to push an extra mile, and keep going, By doing that, the individuals are benefiting themselves, and will slowly become stronger inside and out. Nike did not asked any of their customers to go out of their way to push harder, because everyone is different, and have a different personal goal.
-The message from this ad does not counter or undermine any social change, because they did not weakening or went against our society's ideas. This ad is actually helping our community to be better and stronger by motivating them to achieve and push through until the end in order to get to their goals.
-This ad is socially responsible because Nike is pushing people toward their dreams, and this could be to become a doctor, president, scientist, actor, and more. Once these individual finally get to their dreams, their contribution will help others in the community. For example someone who would like to be a doctor, once this individual get to their dream, they will help treat sick kids and adult everywhere, which is much needed because more people are getting affected by deathly diseases.
-This ad does not create an unrealistic expectation for its audience, because they are only telling us to push an extra mile, and keep going, By doing that, the individuals are benefiting themselves, and will slowly become stronger inside and out. Nike did not asked any of their customers to go out of their way to push harder, because everyone is different, and have a different personal goal.
-The message from this ad does not counter or undermine any social change, because they did not weakening or went against our society's ideas. This ad is actually helping our community to be better and stronger by motivating them to achieve and push through until the end in order to get to their goals.
-This ad is socially responsible because Nike is pushing people toward their dreams, and this could be to become a doctor, president, scientist, actor, and more. Once these individual finally get to their dreams, their contribution will help others in the community. For example someone who would like to be a doctor, once this individual get to their dream, they will help treat sick kids and adult everywhere, which is much needed because more people are getting affected by deathly diseases.
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