NIKE COMMERCIAL IN 2014

PRODUCT: Nike

TIME PERIOD: 2014

PURPOSE: Encourage people to buy shoes from their new line, Fly knit.

TARGET AUDIENCE:

            -The target audience is everyone who have a passion for running, sports, or who’s interested in staying physically strong.

            -GENDER: “There are more man athletes than woman.” This assumption is not true because there are as much as strong and powerful woman athletes out there as the guys. We can see this at the Olympic, in some sports, the number of woman competing would even outnumber the guys.  This assumption does challenge some stereotype. Women has always known of as the weak one and should not be doing any of the physical activities like sports, those are for the guys, but time had changed and people point of view on the ability of a woman had also changed. Now, many women are known to be very strong and independence.

            -RACE: “African American people are more athletic than others.” This assumption is not true because even though the commercial have a majority of African American athletes in it, but in reality there are athletes from many differences race participating in all kind of different sports. This assumption does support a certain stereotypes about race. African American people had always been known as the fit and athletic one, due to their ancestor many years of being enslave, it is genetic for almost all African American people to be genetic fit and muscular.
            -CLASS: There was not enough information provided for us to give an assumption about class in this commercial.

TYPE OF CLAIM:

-Transfer: This commercial have a positive message of encouraging people to always keep on running or pushing hard in whatever sport they play, it does get tough at time, but it will all be worth it at the finish line.

-Bandwagon: All the athletes and everyone are wearing the new Fly Knit, so you should too and be like everyone and purchase a pair from Nike, they will make you run fast like the athletes that were in the commercial.

PERSUASIVE APPEALS:

-Pathos: The athletes in the commercial were sweating sweat and tear working hard in order to achieve their goals. Some viewers could related to this and by watching this commercial they will feel understandable, this will bring out the emotional aspect of the viewers, and at the same time persuade them to buy Nike products.

-Logos: There was no facts in the video about what the sole of these shoes were make out of that made them so comfortable. By including these facts, viewers will know that this commercial is somewhat trustable and will buy their products.
-Ethos: Kobe Bryant, Ashton Eaton, Richard Sherman, Allyson Felix, Mo Farah took part in this commercial. By having all these famous athletes in the commercial, the viewers can see that Nike is not lying to them, these shoes are extremely comfortable and are perfect for running, and those athletes were there to prove it.

POSSIBLE CONSEQUENCES:

-Long-term: “More people will be interested in running.”

-Short-term: “Individual will feel more motivated in order to work toward whatever their goals are.”
-The message from this video is not unrealistic, because anyone who are able to dream, are able to make their dream come true. Like the athletes in the commercial, in order to get to where they wanted to be, individual need to push over there limit and work hard every day.

-The message from Nike does not undermine or encounter any social change, because they were trying to get more people to be involved in working out and fitness, this does not weakening the society or affect it in a negative way, instead society is being benefited from this commercial because more people are getting active which will decrease the rate of diabetes or any related diseases,

-This commercial is socially responsible because Nike is not trying to make a profit here, they were just trying to encourage people to push to their hardest, which will lead them to success.